Monroe “Shocktober” Program Returns

The Monroe shocks and struts brand of Tenneco Inc. has announced the return of the Monroe Shocktober promotion program, including an installer retailer gift card promotion and a corresponding consumer mail-in rebate, during the busy fall selling season.

From September 1 through October 31, 2010, automotive service professionals can earn up to $120 in retailer gift cards for qualifying sales of Monroe products through the Shocktober promotion.

“This promotion is ideal: premium products, exciting rewards, and a busy fall selling season,” says Sheryl Bomia, North America programs manager, Tenneco.

Participants who sell 40 pairs of qualifying premium ride control products will earn a $120 Monroe retailer gift card. Participants who complete 10, 20, or 30 pairs of qualifying sales during the promotional period can earn retailer gift cards of $30, $60 or $90 respectively. There are no limits to the rewards a shop owner, service writer, or technician can earn through the promotion. Monroe is also offering a consumer promotion called “Shocktober” that rewards motorists who purchase four qualifying ride control products.

The trade promotion is only available to members of the Tenneco Expert Plus dealer loyalty program.