Auto Service World
News   June 26, 2009   by Auto Service World

Mitchell 1 Introduces ServiceIntelligence Version 9

Mitchell 1 recently announced its next generation in preventive maintenance sales tools, ServiceIntelligence (SI) vehicle maintenance tracking software, version 9, which is now available to Canadian customers.


By providing a detailed tracking of 25 maintenance items, ServiceIntelligence version 9, powered by eAutoclub, creates a personalized report for each vehicle in the consumers’ household. Three product levels are available – ServiceIntelligence Target Market Promotions (SI TMP), ServiceIntelligence Standard (SI STND) and ServiceIntelligence Pro (SI PRO). Mitchell 1’s Canadian customers can now also use ServiceIntelligence to track and report on maintenance services based on kilometers driven.


“By automatically analyzing the service history for each customer’s vehicle, profit opportunities are identified and presented in an attractive report format,” said Brian Warfield, Mitchell 1’s senior product manager for ServiceIntelligence. “Each vehicle profile report provides sales, marketing, appointment setting, new profit opportunities and credibility. Customers will appreciate the higher level of service, while shop owners will appreciate the increase in preventive maintenance profits for their aftermarket shops.”


A fully functioning 30-day demonstration product is available that allows shop owners to use the full capabilities of the product, including the ability to send appointment reminders and post-visit thank-you e-mails.


Using ServiceIntelligence Target Market Promotions (SI TMP) allows Mitchell 1 Shop Management customers to send preventive maintenance e-mail campaigns using specific service categories. ServiceIntelligence identifies only those customers that are due for that specific service based on each customer’s unique driving habits and when the service was performed previously.


ServiceIntelligence Standard (SI STND) provides personalized maintenance reports functionality at the point-of-sale by summarizing maintenance history and projecting future service needs. These individual ServiceIntelligence reports can be printed out at the front counter or e-mailed to individual shop customers.


The ServiceIntelligence Pro (SI PRO) product level combines all the functionality of SI TMP with SI STND to provide a complete solution of point-of-sale reports and unlimited ability to send targeted e-mail campaigns.

For more information on Mitchell 1 products and services, automotive professionals can log onto the company’s Web site at

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