#aftermarket – Michelin has announced that it is extending the well-known Defender promise of outstanding durable tread life to light trucks, SUVs and crossovers with the launch of the all-new Michelin Defender LTX M/S with EverTread compound. EverTread uses a stronger, advanced tread compound that holds up in tougher conditions longer and helps deliver improved gravel wear, all-season confidence and better fuel efficiency.
An evolution of the long-time consumer favorite, the Michelin LTX M/S, the Deender LTX M/S with EverTread combines durable tread life and all-season traction superiority in a single tire that is designed to better meet the higher-torque demands of modern vehicles. Most light and heavy duty trucks produce twice as much torque as they did 20 years ago and some models produce nearly three times more torque. With the EverTread compound, the Deender LTX M/S tire lasts 10% longer in severe conditions than its predecessor.
“The Michelin Defender LTX M/S was created to better address the size and power needs of today’s trucks and SUVs, giving drivers what they want – a combination of durability and longevity – without sacrificing safety and performance,” said Sylvaine Cuniberti, marketing director for Michelin North America (Canada) Inc. “As vehicles evolve, we must develop tires that match their powertrain performance, resulting in a tire that is stronger and lasts longer, even in tough conditions.”
Defender LTX M/S tires are offered with an 80,000–115,000 km warranty. The Defender LTX M/S will be available to consumers across Canada in 69 sizes ranging from 15-inch to 22-inch diameter rim sizes. The majority of the dimensions (44) will be available in 2015, of which 23 in September. Additional sizes will be phased in throughout 2015 and into 2016.
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