Auto Service World
News   January 6, 2014   by Auto Service World

Mazda Canada Reports Strong Growth

Mazda Canada has announced sales for December 2013 totaling 4,558, which represents an increase of 28% compared to December 2012.

Sales in December were led by the compact Mazda3, with 2,763 sold, marking the best December sales since 2009. The all-new 2014 Mazda3, available with the full suite of SKYACTIV Technology, saw sales increase by 67% in December. 78% of all Mazda3s sold in December were equipped with the fuel-efficient SKYACTIV Technology, which also accounted for 77% of all Mazda vehicles sold in the month of December.

With total sales of 1,251 in December, the 2014 CX-5 is on a roll, claiming eleven consecutive months of increased sales, rising year-over-year by 59% and 56% year-to-date compared to 2012.

“Recent awards for our growing line-up of SKYACTIV vehicles, such as Top Safety Pick + for Mazda3, Mazda6 and CX-5, and AJAC’s Best Small Car over and under $21,000 for Mazda3 and Mazda3 Sport are a clear sign that our new products are among the best on the road today,” said Kory Koreeda, president, Mazda Canada. “We are confident heading into 2014 that this strong brand momentum will carry forward throughout the line-up.”

Mazda ended 2013 with total sales of 71,859, which is an increase of 0.3% versus 2012.  The award-winning Mazda3 was the best-selling model with a total of 40,466 sold, ending the year up 3% over 2012. The CX-5 compact crossover, which was introduced as an all-new model in 2012, once again rose to the second place spot, finishing with 17,648 sales, for an increase of 56% over 2012. Third spot on the sales rankings went to the AJAC Best Family Car over $30,000 award-winning Mazda6, which was also introduced to the market in 2013, with total sales of 4,224. The three top-selling Mazda vehicles are all fully SKYACTIV vehicles, featuring advanced internal combustion engines with hybrid-like fuel economy and uncompromised driving dynamics.

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