Marketing Veteran Boosts Yokohama Management Team

Brad Sherwin, a seasoned marketing executive with valuable experience in automotive marketing and retailer support, has joined the expanded management team at Yokohama Tire (Canada) Inc., the company has announced.
Sherwin has been appointed marketing communications manager for Yokohama in Canada, effective immediately. He will be responsible for the company’s advertising and Internet activity, retail promotions and public relations for all product lines.
Sherwin’s extensive marketing background was gained from both corporate and agency experience, where he has worked on the successful growth of companies such as Volkswagen and A&W Food Services of Canada Inc.
A native of B.C., Sherwin received his MBA from Simon Fraser University and a diploma in marketing management from the British Columbia Institute of Technology. Married with three children, Sherwin lives in Vancouver and will be based in the Yokohama head office in Coquitlam.
Sherwin joins Henry Pietraszek, director of marketing, in an expanded marketing department at Yokohama. Pietraszek assumed the director’s role in November, 2004.
Yokohama Tire (Canada) Inc. markets and distributes full lines of tires for high performance, passenger car, light truck, commercial truck and bus, as well as off-the-road mining and construction applications. It maintains distribution centres across Canada to serve more than 900 independent tire dealers.