Tom Marx, president and CEO of The Marx Group, will present “How to Build Synergy between Your Advertising and PR Campaigns” just prior to the start of the 2011 SEMA Show in Las Vegas. The seminar is scheduled for Monday, October 31 from 9:30 am to 10:30 am at the Las Vegas Convention Center. “A marketing campaign can be compared to a symphony of activity,” explained Marx, “that calls upon many different departments and people. Unfortunately this can often result in different departmental or personal agendas that get in the way of building synergy.” Marx says developing an effective marketing campaign requires advance planning, a workable timeline, creativity, practical goal setting, realistic budgeting, and plan cohesion. In addition, he says, personal give and take from all departments is essential to success. The goal of the seminar is to provide attendees with a “Ready, Aim, Fire” approach to campaign development, a method to examine and revise an existing campaign and strategy to build a truly interactive campaign that will capitalize on your company’s marketing efforts. Marx’s knowledge of business-to-business and consumer marketing and advertising spans 25 plus years. He brings a depth of marketing expertise from many industries, including automotive and heavy duty parts and services, motorsports, computer hardware and software, telecommunications, broadcast, real estate, financial services, and resort property management. Marx is the co-author of “Marketing Sucks! (And Sales, too!),” writes a monthly e-newsletter and speaks on marketing, M&A and other aftermarket topics. He is also an active member of SEMA, AAIA, AASA, ACC, APRA and HDMA.