Auto Service World
News   January 17, 2002   by Auto Service World

Manufacturers Gain Access To Shell Gas/Convenience Store Market Data


ACNielsen Canada has announced that it has reached an agreement with the Shell Canada Products division responsible for site management of 800 outlets to share sales information with its clients.
ACNielsen, which is an operating unit of ACNielsen, a VNU company, announced an agreement with he RMO Site Management Inc. division of Shell Canada. Shell Canada Products operates 1,900 stores across Canada, 800 of which are gas and convenience outlets owned by RMO Site Management Inc. RMO outlets are marketed under the Shell Select, Beaver, Turbo and Payless banners.
Sales information from RMO Site Management’s branded gas and convenience outlets will be available to ACNielsen clients through the expanded channel offerings of its MarketTrack retail measurement service.
The agreement will also enable the release of Shell (Shell Select) sales information via ACNielsen’s MarketTrack Key Account service.
Don McKenzie, Shell Canada merchandising manager, Convenience Retailing, said “We are very pleased to be working with ACNielsen in this way. This agreement will strengthen ACNielsen’s reporting on the gas/convenience channel, which will help the channel grow. Additionally, it will facilitate a much stronger partnership and drive collaboration between our organization and our many manufacturer partners.”
According to Jim Wood, director, ACNielsen Retail Services and New Sector Development, “This is another very important step in the development of ACNielsen Canada’s already strong market tracking and retail coverage competencies. It signifies our company’s strong commitment to the rapidly developing gas and convenience channel in Canada. We look forward to developing even more capabilities which will meet clients’ business needs in this sector.”


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