Auto Service World
Feature   January 1, 2010   by Auto Service World

Mahle Clevite Implements New Brand Strategy

Mahle Clevite Inc. announced the implementation of a new brand strategy for its North American aftermarket products. Currently, Mahle is transitioning all light vehicle engine parts categories except engine bearings to the Mahle original brand. All engine bearings as well as heavy-duty products for American applications will keep the Clevite brand.

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