Truly a new benchmark within the automotive aftermarket is Lund International’s Dealers-Edge Program. The company, who takes dealer support very seriously, has provided turnkey marketing solutions for dealers who want to take their business to the next level – for free. The Dealers-Edge Program encompasses an army of marketing tools all designed to help increase dealer sales. The program includes major components including customizable print and radio advertisements, point of sale materials, retail advertising techniques, installation/informative videos, featured dealer stories, program incentives, a comprehensive image library and relevant news sources. In addition, Dealers-Edge members will also benefit from Lund International’s Customer Referral Network which includes 24 telephone and website referral service. “We dedicated a sizeable Dealers-Edge Program display within our booth at this years SEMA show,” says Paula Sliefert, Lund International’s Director of Marketing. “We feel we’re at the point where we can say we offer the most comprehensive marketing support program available to dealers in the automotive aftermarket and we’ll continue to focus on it.” In addition to highlighting the latest enhancements of the program to 2005 SEMA show attendees, another goal at the show was education. “While the program has become widely accepted, we still think there’s an opportunity to ensure that dealers understand the breadth of the program and how to take advantage of it, says Sliefert.” As well as providing access to the Dealers-Edge program on-line, Lund International Dealers-Edge members will also receive a binder containing all the various tools on disc. For more information or to become a Dealers-Edge member, visit lundinternational.com.