Auto Service World
News   June 23, 2011   by Auto Service World

Long Beach Business Technology Symposium Provides Online Marketing Tools

Participants Attending SEMA Long Beach Conference to Learn New Approaches and Techniques to Succeed in Online Marketing and eCommerce

Recognizing that technology is a crucial element in many industries, the Specialty Equipment Market Association (SEMA) is helping automotive businesses understand the trends and opportunities at the Business Technology Symposium.
The symposium runs on July 27, 2011 from 10 a.m. – 4 p.m. at the Renaissance Hotel in Long Beach, Calif.
The SEMA Business Technology Symposium is designed to provide participants with a deep understanding of the opportunities that exist using technology to support different aspects of their business.
Participants will learn proven strategies and best practices from experts in the fields of online marketing, multimedia, sales and eCommerce that will help them be more productive online.
Developed by the SEMA Street Performance Council (SPC), the event has become a premier business development forum with several unique opportunities to gain a competitive advantage through the implementation of effective technology-based strategies.
“Given today’s competitive marketplace, companies are relying more and more on emerging technologies for brand building, lead generation and in some cases, as a primary source of commerce,” said Tyler Tanaka, vice president, Business Development at Cie Digital Labs.
“Technology is continuing to revolutionize the way business is conducted in the automotive aftermarket and our members’ businesses are ever changing as a result. We want to give them the necessary tools to be prepared, understand and take advantage of the potential opportunities that exist while doing business in today’s digital world.”
Participants will enjoy a full day consisting of five business technology supersessions, each covering a diverse range of topics that include:

• Manufacturer & distributor online marketing essentials
• Mobile’s Role in the automotive aftermarket
• Connecting with customers: Effective content marketing
• Capture, manage & nurture leads to win more customers
• Product design and manufacturing technology that could change the aftermarket

Registration includes entrance to the 2011 Business Technology Symposium, lunch and an opportunity to win prizes including an iPad. Pre-registration runs through July 9. SEMA pre-registration fee is $149 ($179 July 10-23); SPC Member pre-registration fee is $99 ($129 July 10-23); and non member pre-registration fee is $199 ($249 July 10-23).

For more information and to register for SEMA’s Business Technology Symposium, visit

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