Auto Service World
News   January 20, 2011   by Auto Service World

Las Vegas Now Home to Hot Rod City


When aftermarket professionals find themselves in Las Vegas this November, or sooner if business takes them there, may want to check out the newly minted Hot Rod City attraction.
Hot Rod City is a multi-faceted automotive Mecca created by Miami-based car and motorcycle collector Michael Dezer.
A classic car and scooter collector since the ’70s, the renowned New York and Miami real estate developer has accumulated hundreds of vehicles and thousands of pieces of memorabilia. Many of these are on permanent display at The Dezer Collection (www.dezercollection.com), a South Florida based car museum and pavilion featuring over 600 of his vehicles.
The museum and showroom portion of Hot Rod City, located in an industrial area near the Vegas Strip off Tropicana Avenue and 5115 Dean Martin Dr., features some of the most popular vehicles in Dezer’s extensive collection. Many of these are film and TV icons, including the Beverly Hillbillies jalopy, the Mercedes from box office hit The Hangover, the Harley that Arnold Schwarzenegger rode in The Terminator films, the Dragula (Grandpa Munster’s hot rod coffin on wheels), the General Lee Dodge Charger from Dukes of Hazard, the Robocop police car and other famous TV and film cars customized by favourite celebrity car owner George Barris, the King of Kustom.
Hot Rod City also houses a variety of automotive-related businesses including exotic and custom car and motorcycle sales and rentals, customizers, bodyshops, mechanics, paint shops, fabricators, car restorers, upholstery shops and more.
The honorary “Mayor of Hot Rod City” is veteran entertainment publicist and marketing expert Steve Levesque, a resident of Las Vegas who is an avid car and motorcycle aficionado and collector.
Dezer sought a new location after outgrowing his private 18,000 square-foot museum located in the Trump International Beach Resort in Miami Beach. In 2010, he teamed with collection director Brian Grams to open the now public museum, which was deemed the largest vehicular attraction in the U.S. The Dezer Collection, along with nostalgic memorabilia, food court and shopping are housed in the 250,000 square-foot air conditioned facility.

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