Auto Service World
News   January 24, 2007   by Auto Service World

Land Rover Customers Among Most Loyal

Land Rover was honored by R. L. Polk & Co. during its eleventh annual Polk Automotive Loyalty Awards ceremony at the 2007 Automotive News World Congress in Dearborn, MI.
Range Rover won the Prestige SUV category for the third consecutive year.
“We are elated that our customers are loyal to the Range Rover,” said Kevin Donovan, Market Manager for Land Rover North America.
“To lead the Prestige SUV segment for three consecutive years reflects our customers’ passion for the unique driving experience provided by this award winning vehicle.”
The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance.
Loyalty is determined when a household that owns a new vehicle returns to purchase or lease another new vehicle of the same model or make.
Land Rover has produced sport-utility vehicles since 1948, and has seen a 3.5% spike in overall sales year to date.
Land Rover North America is part of Aston Martin Jaguar Land Rover with headquarters in Irvine, California.
Land Rover established operations in the U.S. in 1986, and now imports and distributes Range Rover, Range Rover Sport, and LR3 vehicles manufactured by Land Rover in Solihull, England. Land Rover’s worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan.

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