This August and September KYB is helping more people to experience the KYB difference by once again launching the annual “Feeling is Believing” promotion. Participating service providers will receive certificates for discounts off future KYB purchases when they purchase and install KYB shocks or struts between August 1st and September 30th. Service providers participating in “Feeling is Believing” will also receive a variety of new point of sale items to assist them in selling more shocks and struts. The program offers service providers the flexibility to implement the promotion as they like. Participants can pass the savings on to consumers, redeem the certificates on KYB products for their own vehicle or reward technicians with KYB products. “This simple and flexible promotion makes it easier and more affordable for consumers to maintain their vehicles. “By properly maintaining their vehicles consumers will save a great deal of money and get back that new car feeling.” stated KYB’s Director of Marketing and Training William “Mac” McGovern. KYB Corporation is a $3.5 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries.