KYB Americas Corp. has announced the release of the first ever KYB Ride Control Expert Series e-learning newsletter. The newsletter is a key support component of KYB’s industry leading Certified Ride Control Center Program and is intended to broaden the communication link between KYB and professional automotive service providers across the U.S. and Canada. In addition to offering tips and advice on successful ride control sales methods at the service counter, the newsletter gives service providers a forum for ride control technical topics, as well as an insight into KYB’s OEA manufacturing processes.
To receive the Ride Control Expert Series newsletter, service providers must be a member of KYB’s Certified Ride Control Center Program. The newsletter provides an exclusive channel for top level service providers to receive ride control information, training, and news not available anywhere else.
“This e-learning initiative was born out of a desire of both KYB and service providers to provide relevant technical, marketing, and sales training information,” said KYB’s director of marketing and training Mac McGovern. “It’s vital for our marketing and training departments to have direct contact with the people throwing the box away to support their success.”
The e-learning newsletter as a component of the Certified Ride Control Center Program was also well received by some of KYB’s distribution customers. “The real advantage of the KYB program are the education and training materials,” said XL Parts VP of marketing Robert Roos. “We all know that suspension is an undersold category and the KYB Certified Ride Control Center can help earn more business for our customers.”