KYB America LLC has launched a major new service centre initiative designed to improve awareness for the brand and for ride control maintenance. Called "Ride Control Solutions from KYB," the program was formally announced at an industry trade press luncheon in Chicago, Ill. "This groundbreaking initiative is intended to create long term partnering relationships between KYB, our distributors and their service center customers," said Mike Howarth, senior vice-president of KYB America. "It offers focused solutions to the specific problems associated with replacing worn ride control products. After all, 86 percent of vehicles arriving at the junk yard still have their original shocks and struts, which really illustrates the need for an initiative to capture the millions of lost sales and lost opportunities," said Howarth. "Worn, as opposed to failed shocks and struts, are renowned as being difficult for technicians to identify, therefore making it extremely difficult for service writers to justify the sale to the motorist. "’Ride Control Solutions from KYB’ is indeed the solution to this age old problem, and will help service centers provide their customers with better maintained, safer and longer lasting vehicles," said Howarth. Mac McGovern, KYB’s director of training stated, "The fundamentals of accurately determining the needs of the technician to identify and communicate the condition of worn parts along with an industry supported method is the foundation [the program]. The template KYB created to address undersold ride control components is being offered to the aftermarket as a solution to the $60 billion of unsold automotive services [in the U.S.]. We named this industry initiative, ‘Get to the Tech.’ "Get to the Tech is designed to motivate and help our industry create the solutions to solve the problem of unperformed services and improve the aftermarket."