Federal-Mogul’s popular #ChampionChat social media series featuring Kevin Harvick returns Tuesday, April 23, at 7 p.m. ET as the driver of the No. 29 Richard Childress Racing Chevrolet will answer questions from NASCAR fans and other members of the Champion community via Twitter and TweetChat.com. Harvick, spokesperson for “Performance Driven” Champion spark plugs, wipers and chemical additives, will also tape trackside video updates via the Tout.com social media platform.
“Kevin has been a social media pioneer among the professional racing community and our new ‘Touts’ will help extend our reach to millions of additional consumers,” said Federal-Mogul Brand Strategy Manager Jessica Wynn. “The #ChampionChat series has been extremely well received within the community of racing enthusiasts and consumers who want to connect with Kevin and the Champion brand and product line.”
Harvick, who will compete in Saturday’s Toyota Owners 400 Sprint Cup race at Richmond (Va.) International Raceway, will answer questions from 7 to 7:30 p.m. ET through Twitter and TweetChat.com. To ask a question, simply log on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end of each tweet. His video “Touts” will be available through the @ChampionParts Twitter feed as well as www.Tout.com (search for “#TeamChampion”).
As official Champion spokesperson, Harvick participates in a number of grassroots initiatives designed to connect the brand’s latest “Performance Driven” technologies with a new generation of consumers.