Auto Service World
News   July 8, 2013   by Auto Service World

Kevin Harvick Set For July 9 #ChampionChat Dialog With Fans


Champion spokesperson Kevin Harvick returns to Twitter Tuesday, July 9, from 7 to 7:30 p.m. E.T. for another live dialog with racing fans and the “Performance Driven” Champion community through Federal-Mogul’s #ChampionChat social media series.

Anyone can join the conversation by following #ChampionChat on Twitter. To submit a question, simply add the #ChampionChat hashtag to the end of each message.

Harvick, who is fourth in 2013 Sprint Cup points, will be preparing for Sunday’s New Hampshire 300 at New Hampshire Speedway. The race can be seen live at 1 p.m. E.T. on TNT.

The driver of the No. 29 Richard Childress Racing Chevrolet SS, Harvick connects with the Champion community through several innovative grassroots initiatives, including the widely popular “Search for a Champion” racing sponsorship contest. He also records video “Touts” that are available through the @ChampionPlugs Twitter feed as well as www.Tout.com (search for #TeamChampion).

The #ChampionChat series generates hundreds of tweets and millions of brand impressions each month as Harvick answers questions about the No. 29 team’s pursuit of a Sprint Cup title and his lifelong passion for performance. “Each #ChampionChat session takes fans inside one of the most successful organizations in Sprint Cup racing,” said Jessica Wynn, brand strategy manager, Federal-Mogul. “When things are going well, you can feel it in Kevin’s responses, just as you can sense the frustration when he’s coming off a tough week.”


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