Auto Service World
News   November 12, 2012   by Auto Service World

Kevin Harvick Returns for November 13 Online #ChampionChat Session

Fresh Off Win at Phoenix, NASCAR Sprint Cup Driver Will Answer Questions Live Through Twitter, TweetChat.com and VYou.com


Racing fans can connect live with NASCAR Sprint Cup driver and Champion spokesperson Kevin Harvick during the next #ChampionChat session on Thursday, December 13, at 7 p.m. ET via Twitter, TweetChat.com and the VYou.com conversational video site. Harvick, driver of the No. 29 Richard Childress Racing Chevrolet, will have just finished two days of on-track testing at Charlotte (N.C.) Motor Speedway.

Sponsored by Federal-Mogul’s iconic Champion brand of spark plugs, wipers and chemical additives, the monthly #ChampionChat series has generated millions of brand impressions and thousands of tweets in 2012. The series also is closing in on 50,000 views via VYou.com.

“This will be a great time to get Kevin’s perspective on the 2012 season as well as some of the changes ahead for NASCAR teams in 2013,” said Federal-Mogul Brand Strategy Manager Jessica Wynn. “Kevin really enjoys these opportunities to keep in touch with racing fans as well as the millions of consumers who, like the No. 29 team, rely on Champion products.”

Harvick will answer questions via Twitter and TweetChat.com from 7 to 7:30 p.m., then switch to the VYou.com video site for an additional 30 minutes of live conversation. To ask a question, simply log on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end of each tweet.

“This series is reaching not only millions of racers and do-it-yourselfers who already know and trust Champion products, but also to the huge audience of enthusiasts who follow Kevin, DeLana and Sprint Cup racing,” said Jessica Wynn, brand strategy manager for Federal-Mogul. “The Champion brand is growing stronger each year as we continue to connect with the growing new generation of customers who communicate through Twitter, Facebook and other social media.”

In addition to the live monthly chats with Harvick, Federal-Mogul and the Champion brand also sponsor the popular “Search for a Champion” video contest, through which racing teams from across North America are competing for $125,000 in Champion sponsorships for the 2013 season. Additional information, including racers’ video entries, can be found at www.AlwaysaChampion.com.


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