InkSure Technologies Inc., a provider of covert machine-readable security solutions (“CMRT”) for the detection of counterfeiting, fraud and diversion, today announced its entry into a contract with a world-class full-service provider of print and related services.
The printer will incorporate InkSure’s SmartInk into labels to be applied to all packaging for the aftermarket parts of one of the world’s leading auto manufacturers.
All suppliers for the manufacturer’s aftermarket and replacement parts — hundreds of companies — are required to utilize the SmartInk-protected labels.
“InkSure’s selection by the one of the world’s leading auto manufacturers confirms the cost-effectiveness of our covert machine-readable technology (‘CMRT’) solutions,” stated Chris Brown, InkSure’s Senior Vice President of Sales.
“It is well known that the auto industry is extremely selective in its procurement process. Because lives depend on the proper functioning of auto parts, the ability to quickly and accurately identify counterfeit products is of paramount importance. While our custom SmartInk formulations are extremely secure, they can be authenticated simply and definitively with field-forensic SignaSure readers, thereby providing unmatched benefits for the auto parts industry.”
The contract with InkSure includes the purchase of an exclusive SmartInk code and a commitment to purchase a specific volume of custom SmartInk during 2007.
InkSure Technologies Inc., with its corporate headquarters in Ft. Lauderdale, Florida and its research and development center in Science Park, Rehovot, Israel, specializes in comprehensive, covert security solutions designed to protect high profile brands and documents of value from counterfeiting, fraud and diversion.
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