Hyundai Auto Canada Corp. (Hyundai Canada) has announced it is partnering with ScreenScape Networks (“ScreenScape”), the leading provider of network-centric digital signage solutions, to power video displays in Hyundai showrooms and parts & service waiting areas.
“We find video to be a very effective way to share the experience of driving and owning a Hyundai,” said Michael Handy, director of marketing for Hyundai Canada. “ScreenScape gives us the ability to deliver video directly to customers inside our dealerships. This helps us coordinate our marketing efforts with local dealers and add value to the experience of buying and owning a new Hyundai.”
ScreenScape is a software platform that helps businesses engage audiences inside real world places using Internet-enabled digital displays. Using a ScreenScape Group, Hyundai is able to form its own place-based media network consisting of its own dealerships or any other business that is a member of the ScreenScape Community.
“We’re constantly looking for ways to communicate more effectively with Hyundai customers. It wasn’t until we discovered ScreenScape that we found a video distribution platform that was both powerful and practical to use. ScreenScape allows us to leverage our existing investments in online video and social media and use them in a very local context. We know that several of our key suppliers also use ScreenScape, and so this gives us another way to work together as industry partners to provide support to our dealers, and value to our customers.”
The 2013 Hyundai Santa Fe was recently named Canadian Utility Vehicle of the Year by the Automobile Journalists Association of Canada (AJAC). There are more than 192 Hyundai dealerships nationwide. According to Handy, more than 30 dealers are operational on the ScreenScape platform today, another seventy will be added over the next six months, and more will come in 2014.