Auto Service World
News   May 26, 2008   by Auto Service World

Honda To Introduce Affordable Hybrid Vehicle


Honda released additional details regarding its new small hybrid car scheduled for introduction early next year, as part of the mid-year address by Takeo Fukui, chief executive officer of Honda Motor Co., Ltd.
The official product name and full product details will be announced later this year.
In addition to weight reduction, a significant cost reduction in Honda’s Integrated Motor Assist (IMA) components will result in the most affordable hybrid vehicle to date.
This dedicated hybrid vehicle will be offered as a 5-door hatchback with seating for five passengers and will employ an exterior design concept that evokes the Honda FCX Clarity fuel cell vehicle.
“Honda has been at the forefront of hybrid development since first introducing the Canadian public to hybrid technology with the launch of the Honda Insight in 1999,” said Jerry Chenkin, executive vice president of Honda Canada Inc.
“New advancements in Honda’s technology and production systems are resulting in cost reductions that will allow us to make hybrid
technology available to a new generation of Canadian car buyers at a more affordable price.”


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