Hella, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier Hella, announced that its Ford F-150 LED taillamps won the Best New Product Under $500 award at the 6th annual Specialty Equipment Market Association (SEMA) Spring Expo in Atlanta, Georgia March 23-34, 2007 that featured over 200 manufacturers. The award winning F-150 LED Taillamp kit includes 2 taillamps, a cab-mounted brake light and complete installation instructions. The LED taillamps and brake light feature 24 LEDs that perform the stop/turn functions and CELIS light guides that perform the taillamp and parking lamp function. The taillamps take minutes to install and are DOT & SAE compliant. The LED taillamps provide an increased margin of safety with a fast, illuminating and high visibility LED brake light function. The F-150 LED Taillamps are part of Hellas F-150 Lighting Upgrade Kit for 2004-2007 models. In addition to the two LED taillamps, the F-150 Upgrade Kit includes two blackout headlamps and an auxiliary grille with two Rallye 4000 Compact series lamps. The headlamps consist of matte black housing and carbon fiber inlay for a stylish blackout look. The reinforced and upgraded composite grille offers a full range of vertical adjustment, composite light buckets and a paintable surface. Xenon and Halogen versions with new Free-Form lighting technology are available, and the wire harness is included. Hella, Inc., located in suburban Atlanta, GA, is the North American aftermarket sales and distribution headquarters for Hella KGaA Hueck & Co. Hella, Inc. provides world-class aftermarket and special OE support to automotive, marine, and heavy-duty accounts in the U.S., Canada, and the Caribbean. Its subsidiary, Hella Inc. – Canada, serves the Canadian market with offices and warehouse in Mississauga, ON.