Hella, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier Hella, has just upgraded its consumer website to provide a complete online guide to Hella’s full line. Included at www.myhellalights.com are Daytime Running Lights (DRL), Halogen, LED, and Xenon Auxiliary Lamps, Accessories, Xenon, Halogen and HID/Xenon Bulbs, and Styling Upgrade Kits. Designed as a total information resource on lighting and accessories, the new website provides in-depth descriptions along with features, specifications, applications, kit contents, and part numbers for each product. Consumers can also find a wide variety of information including product brochures, diagrams, beam patterns, and details on accessories. The new site features a link to Hella’s new Daytime Running Light website and vital information about the performance and styling advantages of LED DRLs over standard halogen low beam headlights and a new “Where to Buy” page for locating distributors and online and local retailers. A special section offers consumers the opportunity for some online fun and excitement. The page includes: “Light Driver”, a free online PC game that allows you to drive your vehicle along a dark road full of unexpected surprises and obstacles, a screen saver download, and “Hella’s e-Motion factory,” an innovative tour which allows the consumers to configure their own “dream car” and take a virtual joy ride.