Auto Service World
News   September 22, 2010   by Auto Service World

Hella Rejuvenates Consumer Lighting Website


Hella, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier Hella, has just upgraded its consumer website to provide a complete online guide to Hella’s full line.
Included at www.myhellalights.com are Daytime Running Lights (DRL), Halogen, LED, and Xenon Auxiliary Lamps, Accessories, Xenon, Halogen and HID/Xenon Bulbs, and Styling Upgrade Kits.
Designed as a total information resource on lighting and accessories, the new website provides in-depth descriptions along with features, specifications, applications, kit contents, and part numbers for each product. Consumers can also find a wide variety of information including product brochures, diagrams, beam patterns, and details on accessories.
The new site features a link to Hella’s new Daytime Running Light website and vital information about the performance and styling advantages of LED DRLs over standard halogen low beam headlights and a new “Where to Buy” page for locating distributors and online and local retailers.
A special section offers consumers the opportunity for some online fun and excitement. The page includes: “Light Driver”, a free online PC game that allows you to drive your vehicle along a dark road full of unexpected surprises and obstacles, a screen saver download, and “Hella’s e-Motion factory,” an innovative tour which allows the consumers to configure their own “dream car” and take a virtual joy ride.

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