Hella Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier Hella, has just launched a new consumer website, myhellalights.com. The new site offers a complete online guide to Hella’s full line of Halogen and Xenon auxiliary lamps, accessories, bulbs and styling upgrade kits.
The Web site is retrofitted with a sleek midnight blue template akin to Hella’s trademark colours that is both attractive and modern. Similarly, the site is easy to navigate and offers a complete detailing of Hella’s product line includning descriptions, specifications, applications, content and part numbers for each product.
The new site includes a Hella Motorsports update that offers the latest on LeMans, Grand Am and offroad race teams that use Hella lights in their vehicles. An all-new “Fun” page features downloadable computer wallpaper, a “Light Driver 2.0” game and Hella’s “e-Motion Factory Dream Car Configurator.” Consumers can also can gain quick access to Hella’s new DIY/Tech Web site and The Hella Store.