Auto Service World
News   January 27, 2009   by Auto Service World

Hella Inc. Launches New Website

Hella Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier Hella, has just launched a new consumer website, The new site offers a complete online guide to Hella’s full line of Halogen and Xenon auxiliary lamps, accessories, bulbs and styling upgrade kits.


The Web site is retrofitted with a sleek midnight blue template akin to Hella’s trademark colours that is both attractive and modern. Similarly, the site is easy to navigate and offers a complete detailing of Hella’s product line includning descriptions, specifications, applications, content and part numbers for each product.


The new site includes a Hella Motorsports update that offers the latest on LeMans, Grand Am and offroad race teams that use Hella lights in their vehicles. An all-new “Fun” page features downloadable computer wallpaper, a “Light Driver 2.0” game and Hella’s “e-Motion Factory Dream Car Configurator.” Consumers can also can gain quick access to Hella’s new DIY/Tech Web site and The Hella Store.


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