Hankook Tire and UEFA Europa League representatives officially kicked off their new partnership for the upcoming seasons 2012/13 – 2014/15. The ceremony took place prior to the official 2012/13 UEFA Europa League Group Stage draw at the Monegasque Grimaldi Forum in Monaco on September 3rd. The new partnership is yet another milestone in the company’s European marketing approach to sustainably increase brand awareness in one of the tire manufacturer’s most important markets, and reinforces Hankook’s long-standing engagement in European football.
As a part of the sponsorship, Hankook will benefit from extensive brand exposure, including perimeter board advertising in stadiums, and media backdrops during flash interviews as well as during the official UEFA Europa League press conferences. The competition attracts an extensive live and television audience – not only in Europe, but throughout the world.
“We are excited about our new partnership with the UEFA Europa League. Football sponsorships represent an integral component of our European marketing strategy. Both Hankook and the UEFA Europa League stand out because of their passion for excellence and enthusiasm for their ‘sports.’ While the UEFA Europa League brings together some of the best clubs and most outstanding football talents in Europe, Hankook continuously strives to provide the best quality and latest technological innovations in tires. The emotionality and the enthusiasm for football that the UEFA Europa League embodies is a perfect match to our company motto ‘Driving Emotion,’” explains Se Heon Kim, Vice President of Brand Division at Hankook Tire.
“The UEFA Europa League is Europe’s biggest club competition, boasting many talented international players and high quality clubs from all around Europe. We are delighted to welcome tire manufacturer Hankook, as another top global brand, to the UEFA Europa League family. Hankook is known for its premium quality, especially in the field of ultra-high-performance tires and has many fans mainly among young-minded motorists. We look forward to joining forces with Hankook to build up the competition awareness and engage with fans,” adds UEFA Events SA CEO David Taylor.