Auto Service World
News   March 23, 2009   by Auto Service World

Green Earth Technologies Inks Deal Naming G-Oil as Official Motor Oil of the American Le Mans Series and IMSA

Green Earth Technologies announced that they have signed a two-year contract that will name their ultimate biodegradable “green” motor oil, G-oil, the official motor oil of the American Le Mans Series and the International Motor Sports Association (IMSA).


Under the agreement, G-oil will be used in the Series’ official safety trucks, which will also feature the G-oil logo. The logo will also appear prominently at all Series races. Green Earth Technologies will utilize the American Le Mans Series and IMSA logos on their product packaging, promotions, publicity materials, advertising and on their web site.


“It is a pleasure to partner with the American Le Mans Series as it embarks on its overall green initiative and redefines racing as a socially conscious sport,” said Jeffrey Loch, co-founder and chief marketing officer. He added, “The Series is synonymous with high performance and aligning G-oil with those same quality standards, will give consumers the confidence to go green with their own engines.”


G-oil is the world’s lowest petroleum, “eco-friendly,” ultimate biodegradable motor oil. Unlike traditional petrochemical-based motor oils from leading manufacturers, Green Earth Technologies’ G-oil is made with American-grown renewable animal fats. These saturated fats, whose molecular single-bond carbon chains are similar to common petroleum oils, have no harsh effects on the environment, and drastically cut our dependence on foreign oil.


This partnership is another significant step in the American Le Mans Series’ efforts to be the global leader in green racing. In 2008 they created what has become the Michelin Green X Challenge, which awards teams that demonstrate the best overall performance, fuel efficiency and environmental impact during a race. It is also the only racing series in the world in which cars use one of four alternative fuels or energy sources that are virtually the same as the consumer can purchase at a service station.

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