Auto Service World
News   March 16, 2009   by Auto Service World

Goodyear Recognized on Fortune’s Global Most Admired List

The Goodyear Tire & Rubber Company has once again been recognized as one of the most admired companies in the world by Fortune magazine.

Among companies in Fortune’s World’s Most Admired Companies’ Motor Vehicle Parts category, Goodyear was the highest-ranked tire company, the No. 1 ranked U.S.-based company and ranked No. 2 overall.

In the global Motor Vehicle Parts category, Goodyear was ranked either No. 1 or No. 2 in five of the nine key attributes measured. Goodyear was top-ranked in Use of Corporate Assets and Social Responsibility, and ranked second in Innovation, Quality of Products and Services and Global Competitiveness.

Among U.S. companies in the global category, Goodyear was ranked No. 1 or No. 2 in all nine attributes. The tire maker was top-ranked in Innovation, Quality of Products and Services, Use of Corporate Assets, Social Responsibility, Quality of Management, People Management and Global Competitiveness.

Goodyear led its key global tire competitors by a wide margin in the overall rankings as well as in all nine attributes measured in the survey.

“This global recognition by our industry peers is something for which all Goodyear associates can be proud,” said Robert J. Keegan, Goodyear chairman and chief executive officer. “The high rankings for innovation, product quality, social responsibility and use of corporate assets fit perfectly with our strategy to emerge poised for future success from these difficult economic conditions.”

The Fortune Most Admired lists are considered “the definitive report card on corporate reputations.” They use a rigorous assessment of industry executives, board directors and securities analysts to determine a company’s overall reputation.

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