Auto Service World
News   February 3, 2003   by Auto Service World

Goodyear Canada EP Division Launches NASCAR Driven Program for Installers


Two of Goodyear’s popular automotive replacement product lines – Gatorback Poly-V belts and automatic Accu-Drive Belt Tensioners were boosted today with the support of the company’s official licensing agreement with NASCAR.
"Goodyear is the official licensed belt of NASCAR," said Guy Enta, national sales manager, industrial and replacement products for Goodyear Canada’s Engineered Products Division. "Our objective is to leverage years of NASCAR testing and development by promoting these race-proven products to automotive installers and technicians."
"In order to increase awareness, Goodyear’s RP division launched a targeted communications program. The message is clear Gatorback belts used under the hood during every NASCAR race are exactly the same belts we supply for installers to use on consumer vehicles they service," said Enta.
"To kick things off for installers, we’ve created a poster – coupon campaign, now available through Goodyear distributors until March 31st. Installers can win a Goodyear NASCAR Limited Edition hat or 3D pewter key chain by participating in the program," Enta said.
"We have several initiatives planned this year to focus on increasing our share and awareness of both Goodyear Gatorback belts and Accu-Drive Belt Tensioners in this very important market," said Enta.


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