Auto Service World
News   October 14, 2011   by Auto Service World

Good Times Roll for winners of the Raybestos Brakes “Speed Into Savings” Contest

As a kickoff to the Raybestos Chicagoland race weekend, the winners of the Raybestos “Speed Into Savings” contest got a birds- eye view of the customized 2011 promotional giveaway vehicle: a highly-customized 1964 Pontiac GTO built for road racing, powered by a 700 horsepower GM LSX 454 V8 engine, and equipped with Raybestos NASCAR-spec brakes.
The Canadian contest winners included installer winner Ronny Pulcinelli and guest Louise Royer, and consumer winner Marc Neveu and guest Mario Neveu.
Prior to the Sunday Chicagoland Chase race, the group was invited to tour the track facilities and also enjoyed a shopping tour of Chicago, followed by a top-notch night out in the “windy city”.
Josh Russell, , director, sales and marketing – online, performance & racing for Raybestos , hosted the three day event.
Russell noted that ” races like Chicagoland are not only designed to be tremendous incentive destinations for promotional activities” but added that ” lessons learned on these tracks are continually translated into product improvements across the entire Raybestos product line, which include racing, street performance, police patrol/pursuit vehicles and heavy-duty trucks.”
Building on the success of the Speed into Savings promotion, Raybestos is planing a follow-up with the “King Richard” promotion, offering both consumers and installers a chance to win a trip to the “Richard Petty Driving Experience Racing School” in 2012.

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