Auto Service World
News   October 28, 2004   by Auto Service World

GM of Canada to Offer Satellite Radio Throughout Canada


Canadian Satellite Radio (CSR) and General Motors of Canada Limited (GMCL) have announced the signing of a
Memorandum of Understanding (MOU) to enter into a 13-year distribution agreement. Under this MOU, should CSR be granted a licence by the Canadian Radio-television and Telecommunications Commission (CRTC), GM of Canada will
factory-install CSR receivers in more than 50 vehicle models beginning in the 2006 model year.
“We have already begun receiving inquiries from our customers asking when satellite radio will be available in Canada,” said Michael Grimaldi, president of General Motors of Canada. “Based on the strong market response to XM Satellite Radio (XM) in the United States, GMCL looks forward to the Canadian partnership with CSR. CSR is committed to providing GMCL customers, in both rural and urban communities, music, comedy and news with a unique Canadian twist. We believe our customers will appreciate the diverse programming CSR will offer all across Canada.”
“It is a privilege for CSR to partner with such an outstanding Canadian company,” said John Bitove, chairman and CEO of CSR. “GM of Canada is Canada’s most successful automotive manufacturer and we’re looking forward to working with them to advance satellite radio technology across the country.”
Satellite radio is the biggest advancement in mobile audio technology in the last 60 years and will allow GM of Canada to continue to offer its customers innovative features to enhance their vehicle experience and GMCL’s
leadership position in the Canadian automotive market.
“We welcome GM of Canada’s commitment to bringing the latest technology to their Canadian customers. The XM partnership provides a unique opportunity to highlight and promote Canadian artists to a broad range of audiences in
both Canada and the United States. In doing so, we are receiving strong support from the Canadian artists’ community and will be broadcasting the most diverse play list in Canadian radio history, allowing Canadians to express our national voice and diversity from coast-to-coast-to-coast,” Bitove said.
Founded summer 2002, Canadian Satellite Radio was formed to provide subscription-based satellite radio service to Canadians in both English and French. Canadian Satellite Radio is a Canadian-owned and controlled company in
partnership with XM Satellite Radio of the United States, which currently offers over 130 channels of music, news and entertainment programming to its subscribers for a monthly fee.


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