#aftermarket – Every May, the Automotive Industries Association (AIA) of Canada’s Be Car Care Aware (BCCA) program promotes Car Care Month – an annual campaign that aims to remind Canadians to have their vehicles inspected and to complete any required maintenance and repairs.
This year, BCCA has partnered with the Canadian Automobile Association (CAA), the Traffic Injury Research Foundation (TIRF), and the Canadian Association of Road Safety Professionals (CARSP) to share maintenance and road safety tips via social media that will help keep Canadians safe on the road throughout the spring and summer months.
For the #carcaresafety campaign, Be Car Care Aware and its partners have developed a series of postcards to be shared on Twitter and Facebook. The campaign is being advertised on the Ottawa Citizen website, on driving.ca, and on the Gas Buddy app to invite Canadians to get involved.
AIA members on social media are encouraged to “like” us on Facebook, follow @BeCarCareAware on Twitter, and participate in the campaign by sharing our content. Members should also post their own tips with #carcaresafety and #CarCareMonth, and BCCA will endeavor to share them.
Together, we can teach Canadians about the importance of maintenance and get more cars into the shop.