Auto Service World
News   June 22, 2016   by Steve Pawlett

Garage Italia Customs Presents The Diesel-Branded 500 Customized For Renzo Rosso




Diesel style and spirit of rock meet the Maestros from Garage Italia Customs to create the 555RR, a unique specimen of the Fiat 500 made to measure for Renzo Rosso, founder of Diesel and chairman of OTB Group. The 555RR is a tailor-made project by Garage Italia Customs, the creative hub of Lapo Elkann.

Based on the latest version of the Fiat 500 Convertible, the 555RR strikes the eye with its special shiny black paintwork with silver glitter, which gives the body a unique lustre.


Matte/shiny effect Swarovski crystals frame the front and rear lights: this striking chromatic dualism is further emphasized by the central band along the hood and hatch, painted matte black. Red, on the other hand, is the colour of the detailing on the front bumper grill, the edges of the alloy rims and the hubcaps bearing the Garage Italia Customs logo.

In the interior, the specialist artisans at Garage Italia Customs have evoked the world of Diesel by making the seats like a made to measure suit.


The central seat is lined with black lozenge-patterned Foglizzo leather in a seriously elegant style perfectly matching the black denim details on the side panels and the Foglizzo Lord leather used for the whole of the seat, and is characterized by an extremely smooth finish that’s beautifully soft to the touch. Lastly, on the sides, a nice rock touch is produced by pleated leather on the outside edges and leather lacing details used as lateral stitching.

Further allusions to the leather biker are made on the dashboard, which features a zip above the glove compartment on the passenger side and a tongue identical to one we see in the jacket detailing.

Denim, the fabric representing the soul of the brand, is used on the door panel armrests and the gear lever cover. The lever itself has a new red pommel on which, instead of the traditional gears, we see a series of letters that spell out “Enjoy”, a word always accompanying Renzo Rosso’s signature. The whole of the ceiling is lined with black lozenge-patterned Foglizzo leather.

“Renzo Rosso and I are good friends and we’ve worked on various business projects in recent years. To be able to produce a car for him was a pleasure, an honour, and above all a great satisfaction. This particular project brought together two Italian specialists: Diesel in fashion and Garage Italia Customs in car customization. I’m proud of the result achieved by my Maestros, who were able to create a car that’s a perfect synthesis of Diesel’s style and rock spirit, exactly what Renzo asked me for.” – Lapo Elkann


“Into this project I put all the details that are true Diesel expressions and today, thanks to this project, the same personalization can be bought by anyone wanting this particular customization for their car. It has been amazing to work with Lapo and his team without any limit to my creativity! I hope I will have soon other opportunities to work together for other exclusives projects.” Renzo Rosso


Print this page


Have your say:

Your email address will not be published. Required fields are marked *