Auto Service World
News   October 31, 2012   by Auto Service World

Fras-le Strengthens Sales and Marketing Team with Promotion of Kevin Judge and Steffanie Savine

Fras-le North America announced the promotion of Kevin Judge and Steffanie Savine. Judge, light vehicle aftermarket sales manager, is now sales manager, national accounts. Savine, marketing and sales coordinator, was promoted to marketing and communications manager. Both are based out of the company’s North American headquarters in Northville, Mich.

“Kevin and Steffanie are essential components of our North American sales and marketing team. Both played integral roles in the implementation of our Work Truck & Fleet program,” said Rodrigo Meirelles, vice president and general manager for Fras-le’s North American and European operations. “These new roles for Kevin and Steffanie will help Fras-le better serve its customer base by allowing them to be the bridge between knowing the market’s demands and guiding Fras-le’s response.”

Judge is responsible for driving growth of aftermarket disc brake pad sales to large national accounts. Judge holds a bachelor of business administration from Northwood University in Midland, Mich., as well as a certificate from the University of Michigan’s executive business program. He has been with Fras-le North Amerca for one year and three months and has more than 20 years of experience in the brake segment of the automotive aftermarket.

Savine is responsible for creating and executing marketing strategies in the North American light and commercial vehicle aftermarkets, as well as providing the company with critical market intelligence. Savine holds a bachelor of fine arts in public relations from Wayne State University in Detroit, Mich., as well as an associate of liberal arts, and has nearly ten years of experience in the light and commercial vehicle aftermarkets, with Fras-le North Amerca.

To find out more, visit Fras-le at AAPEX Booth #3435, phone: (248) 735-4900, e-mail:, or visit:

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