Auto Service World
News   September 28, 2011   by Auto Service World

Fras-Le Releases New Full-Line And Medium-Duty Print And On-Line Catalogues

Fras-le North America Inc., has released its new full-line and medium-duty brake pad product catalogues for the North American aftermarket.
The catalgues that include more than 300 new part numbers. The company’s full product line catalogue contains more than 1,000 part numbers, providing more than 96 percent coverage for all class 1-7 vehicles on the road today.
Fras-le’s new catalogues provide detailed line drawings of each D-Plate reference.
“While most competitors only provide drawings of the backing plate, our system includes details about the friction,” said Randy Mordue, Fras-le’s director of sales and marketing, North American commercial and light vehicle aftermarket. “Plus, as applicable to the vehicle, it includes details about accessories, chamfers and slots. We want to provide our customers with all the information they need to make their job easier.”
In addition, Fras-le’s electronic catalogue (eCat) has been completely revised for easy look-up by year, make and model, part number and interchange numbers. In a cooperative effort, Fras-le can customize its catalogue for a customer based on their specialized product or language needs.
Fras-le’s North American offering includes OE and aftermarket brake pads, linings and shoes for light, medium and heavy-duty vehicles. The company’s aftermarket brake pad line for light and medium-duty vehicles is comprised of three different series’ with application specific formulations developed to meet the performance requirements of each product line. Each line is made from top-quality raw materials and is asbestos-free. They include: Extreme Service, Magnum Pro and Ceramaxx.

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