Auto Service World
News   October 19, 2010   by Auto Service World

Fras-Le Hires New Director of Sales & Marketing For The North American Light Vehicle Aftermarket


Fras-Le, one of the largest friction materials manufacturers in the world, has appointed Randy Mordue as its director of sales and marketing for the North American Light Vehicle Aftermarket.
Mordue will oversee the growth of Fras-Le’s line of disc brake pads, launched in 2009, in the North American automotive aftermarket.
Fras-Le North America’s director of operations, Zomar Oliveira, says, “We are extremely pleased to have Randy on board. We feel his new position is vital in building the FRAS-LE brand in the automotive aftermarket. The experience he brings to the table is invaluable.” Mordue’s position at Fras-Le is new – he will serve as the company’s first director of sales and marketing for the North American light vehicle aftermarket.
Mordue has more than 25 years of experience in sales, marketing, national account and new business development within the automotive aftermarket industry. In his prior role, Mordue served as Akebono Brake Corporation’s general manager of sales and marketing.

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