Fram is gearing up to launch its first interactive, online training program designed for counterpersons, professional technicians and wholesale distributors. The 2011 Fram Challenge includes a three-part video training series created and moderated by Honeywell CPG Technical Trainers, Fram engineers and engine experts.The Challenge runs from June 1 to August 31 and outlines different key aspects of oil filtration. The promotion is open to residents of Canada, excluding Quebec. After registering at www.FRAMChallenge.com, automotive professionals will gain access to one new training video each month of the Challenge. The videos cover: Oil Filter Anatomy; Filtration and Engineering Testing and Cartridge Filters; and Service Bulletins and Extended Oil Changes. Participants who complete all three modules will receive a customized Certificate of Completion. For every video completed, participants will be entered into a random drawing for a chance to win one of the five, $1,000 value American Express-branded Reward Cards. Additionally, the first 3,500 eligible participants to complete all three video tutorials will earn a Carhartt Long Sleeve Workwear Shirt. Further details can be acquired by visiting www.FRAMChallenge.com.