Auto Service World
News   August 13, 2003   by Auto Service World

Four Goodyears Change Name to Dunlop in Name Change Challenge

Four Canadians named Goodyear have renamed a branch of their family tree and now officially answer to the surname Dunlop. Bradley, Jackson, Brian and Janice Dunlop, nee Goodyear, rose to the challenge of the Dunlop Name Swap, which dared Canadians with tire surnames to become Dunlops for an equal share of the promotion’s $25,000 prize purse.
Each new Dunlop rolls away with $6,250 plus reimbursement for the costs of making the tire-name rotation.
“We’re delighted to welcome Bradley, Jackson, Brian and Janice Dunlop to the family,” said Ian McIntosh, General Manager, Advertising & Marketing Services, Dunlop Tires. “We’ve always believed that good things come in
fours, and we’re confident that Canada’s newest set of Dunlops will find their surnames as smooth and responsive as their tire namesake.”
Dunlop Tires’ four new ambassadors hail from Calgary (Bradley Dunlop), Toronto (Jackson Dunlop and Brian Dunlop) and Badger’s Quay (pronounced “key”), Newfoundland (Janice Dunlop).
The Dunlop Name Swap is the second phase of a unique campaign that began in 2002, when Peter, Jason, Tracy and Bill Dunlop changed their surnames to “Dunlop-Tire” as part of the Dunlop Tire-d of Your Name Challenge.
In order to find out if the average Canadian would be up to the multiphase name change challenge, Dunlop Tires commissioned Decima Research to poll the attitudes and opinions of a statistically accurate cross-section of
Canadians. According to the poll, 42% of Canadians believe that changing one’s name to adopt corporate brands will become a new form of corporate marketing. Furthermore, 37% said they would adopt a corporate brand name if paid well to do so.

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