Ford Motor Company today began production of the all-new Ford Fiesta, the first in a portfolio of global small cars, at the Cologne Stamping and Assembly plant in Germany.
The next-generation Ford Fiesta was developed by the European arm of Ford’s global product development team to meet the demands and expectations of customers around the world.
The new small car represents the blueprint for future global product development efforts at Ford and will be tailored to meet customer preferences for interior features, exterior colors, body styles and other options in each region of the world.
It will go on sale progressively between now and 2010, starting in Europe.
The Cologne plant is the first Ford assembly facility in the world to build the new global car.
Production will start at Valencia Assembly Plant in Spain in January 2009.
In North America, the new subcompact will be offered in two models: the sporty European hatchback and the popular two-door sedan.
The models will be produced at the company’s Cuautitlan Assembly Plant in Mexico in 2010. Retooling the plant from its current production of F-Series trucks to small car production will begin in December.
Fiesta production for the Asian market begins later this year in Nanjing, China and Rayong, Thailand.
Within five years, Ford expects to build about 1 million vehicles worldwide off the new global B-car platform along with nearly 2 million vehicles off the global C-car unit.
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