Ford Expands Retire Your Ride Program

Ford Motor Company of Canada is collaborating with Summerhill Impact to expand the Ford Recycle Your Ride program.

Now, approximately 60% of the vehicles currently on Canadian roads qualify for retirement within the Ford program.  Ford Motor Company of Canada, Limited, has announced that starting May 1, consumers turning in 2003 model year (or older) vehicles for retirement will get up to $3,000 towards the purchase of a new 2010 Ford or Lincoln vehicle.

“Through our exclusive agreement with Summerhill Impact, Ford is the only manufacturer that is retiring 1996 to 2003 model year vehicles,” said David Mondragon, president and CEO, Ford of Canada.  “The Ford Exclusive Recycle Your Ride program makes it more affordable for consumers to purchase a new vehicle, which offers the latest in safety features, fuel economy and smart technologies.”

According to the Automotive Recyclers of Canada (ARC) more than 80% of the entire vehicle by weight is reused, re-manufactured or recycled.

“There are substantiated environmental benefits of retiring older vehicles,” says Ersilia Serafini, COO of Summerhill Impact. “For example, a 1995 model year or older vehicle produces 19 times more smog-forming pollutants (Volatile Organic Compounds and Nitrogen Oxide) than a 2004 or newer model.”

If 10,000 vehicles (2003 model year or older) were replaced with 10,000 new models featuring today’s advanced technologies, Ford of Canada could help eliminate approximately 83 tons of smog forming emissions per year. To date, Ford has retired more than 6,000 high polluting vehicles through the Ford Recycle Your Ride program.

Anyone who buys a new 2010 Ford or Lincoln vehicle and who qualifies for the Ford Exclusive Recycle Your Ride program, will receive $1,000 towards the purchase of a new 2010 Ford car or compact truck, $2,000 towards the purchase of a new 2010 Ford full-size sedan, crossover or sport utility vehicle and $3,000 towards the purchase of a new 2010 Ford full-size truck or Lincoln vehicle.