Federal-Mogul to Launch Year-Long Multi-Brand Campaign in February

Federal-Mogul is set to launch an extensive campaign designed to reinforce the message that longer lasting, better performing premium replacement products are today’s best option for professionals and do-it-yourselfers performing virtually any common automotive repair.

The Federal-Mogul Smart Choice campaign, which will begin in late February and extend throughout 2010, has been developed in response to extensive consumer research showing that in spite of economic worries, today’s vehicle owners prefer replacement products that are specifically engineered for their vehicles; help improve vehicle performance; help extend their vehicles’ service life; and provide a safer, more reliable vehicle.

The campaign will receive extensive advertising across North America and will be reinforced through in-store point-of-sale materials and a new campaign website to promote products and announce campaign news and updates. In addition, attractive cash incentives will be offered to consumers who choose to maintain or repair their vehicles with premium products available through Federal-Mogul.

Federal-Mogul’s leading brands featured in the promotion cover all major powertrain and vehicle system repair categories and include Anco wipers, Champion spark plugs, Wagner ThermoQuiet brake pads and shoes, and Wagner lighting products.