The Federal-Mogul Vehicle Components segment received four awards for excellence in business-to-consumer and business-to-business communication during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The annual Automotive Communications Awards (ACA) program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council, highlight outstanding advertising, marketing and public relations activities on behalf of aftermarket organizations.
In the business-to-consumer category, Federal-Mogul’s ANCO Wipers brand was honored for the best television commercial and the company’s Champion brand received the award for the best customization of a Facebook page (www.facebook.com/ChampionSparkPlugs).
Federal-Mogul received a business-to-business award for best magazine article (general market/special interest) for an eight-page editorial section, titled “STOP,” introducing Wagner ThermoQuiet Ceramic brake pads featuring OE21 low-copper friction formulations. The company’s MoogSteering and Suspension brand received the business-to-business award for best Facebook customization (www.facebook.com/MOOGProblemSolver).
“ACA is the premier marketing awards program for the North American aftermarket and an important indicator of the value of a supplier’s communication efforts,” said Michael Proud, director of marketing, North America, Federal-Mogul Vehicle Components segment. “We’re honored to receive these confirmations that our team continues to excel in connecting with the professionals and consumers who choose Federal-Mogul products every day.”
The Car Care Council Women’s Board comprises professional women and men from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket. The Automotive Communication Council (ACC) is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry.