Auto Service World
News   May 11, 2010   by Auto Service World

Federal-Mogul Launches Next Phase of Premium Parts Campaign

Federal-Mogul Corporation is launching new promotions and special consumer offers as part of the next phase of its “Smart Choice” trade and consumer campaign.

Introduced earlier this year, the Federal-Mogul Smart Choice campaign reinforces the message that longer lasting, better performing premium replacement products are the best option for consumers who are retaining their vehicles rather than buying new ones.

“The initial phase of the campaign has been very successful, with extremely strong consumer and trade participation,” said Jay Burkhart, senior vice president, Global Aftermarket, Federal-Mogul. “The next phase will build on this success through a variety of exciting new promotions.”

Special offers will be available on Wagner ThermoQuiet brake pads and shoes, Champion spark plugs, Anco wipers, and Wagner lighting products, with programs extending throughout the summer and fall.

For additional information regarding the Federal-Mogul Smart Choice program, visit, contact your Federal-Mogul supplier, or write to: Smart Choice, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.