Auto Service World
News   January 31, 2012   by Auto Service World

Federal-Mogul Launches Electronic Information System for Aftermarket Customers

Federal-Mogul has introduced a comprehensive electronic communication platform that allows virtually any web-enabled aftermarket customer to receive the latest news regarding the company’s products and programs.
The resource also allows users to access an extensive library of technical resources and other business tools.
The new system, Federal-Mogul e360, is available at
“The FM e360 platform establishes an important new benchmark for customer connectivity and support within the North American aftermarket industry,” saysJay Burkhart, senior vice president, Federal-Mogul Global Aftermarket. “This single touch point enables any distributor, front-line parts professional or service shop employee to connect with the latest and best information tools covering every Federal-Mogul product line. It also serves as a convenient portal through which users can access our industry leading electronic catalogue and eCommerce systems.”
The system includes a continuous feed of news regarding Federal-Mogul products and programs for the aftermarket.
Users can also access real-time information regarding product orders, manage their participation in promotional programs, look up parts and tap into the company’s ever growing library of technical information, including web-streaming diagnostic and repair videos, data sheets, technical service bulletins and more.
“Not only does this system allow customers to instantly connect with any of our brands, products, technical tools and other services, but it also provides Federal-Mogul sales professionals with all of the new resources they need to better support their customers’ businesses,” Burkhart said.
“The new system features an open architecture based on proven, practical technologies that help ensure widespread adoption by customers at every level of the aftermarket,” said Brent Berman, manager of e-data and digital marketing, North America, Federal-Mogul. “
This is an open platform in the truest sense, and it offers valuable business tools for any current or future Federal-Mogul customer. We believe there is nothing else like it in our industry.”
For additional information regarding the Federal-Mogul e360 communication platform for the aftermarket, please contact your Federal-Mogul sales representative or visit

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