Auto Service World
News   August 4, 2010   by Auto Service World

Federal-Mogul Launches Anco Smart Phone Catalogue

Federal-Mogul Corporation has introduced an online catalogue, available at, that enables users of smart phones, iPads and other mobile electronic devices to identify the right Anco wiper blades for their vehicles.
Anco wipers, “The Clearest Choice in Wiper Blades,” are available through thousands of automotive parts stores and other retail locations across the U.S. and Canada.
The new Web-based catalogue was designed specifically for use with the most popular smart-phone browsers, including the Safari browser used on most iPhones and iPads, Windows Explorer for Windows Mobile-equipped phones, the Blackberry browser, the Chrome browser used on many Android phones, and the third-party Opera browser.
“We have worked very hard to communicate the critical safety and performance benefits of replacing worn wiper blades. Now we’re complementing these efforts with a variety of innovative tools, including the Web site, to help make the buying experience as fast and convenient as possible,” said Mark Boyle, global marketing manager, visibility products, Federal-Mogul.
The interactive site enables users to quickly review the features and benefits of each ANCO wiper design and find the replacement that is right for them. Products featured on the site are ANCO Contour premium profile-style wipers, aerodynamically styled AeroVantage bridge-style wipers, standard Anco 31-Series blades, Anco Winter Blades and the all-new line of Anco Rear Blades.
A comprehensive electronic catalogue covering all Federal-Mogul replacement products is available at

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