Auto Service World
News   October 9, 2008   by Auto Service World

Exide Unveils Global Technology Strategy


Battery supplier Exide Technologies has announced the formation of an advanced R&D organization and two global product development centres.
The announcement is part of changes at the company’s global research, development and engineering (RD&E) organization.
The changes are designed to deliver greater collaboration among the operating divisions, more balance between short-term and long-term engineering contributions, and greater productivity.
An Advanced Research and Development organization will be established at Exide’s world headquarters in Alpharetta, Ga. This group will be led by Rick Johnson, who currently serves Exide as vice-president, engineering for Transportation Americas. Johnson will assume the new role of vice-president, advanced research and development for Exide Technologies, focusing on technology development for potential integration into products during the next two to five years. The organization’s work will include development of advanced lead-acid systems and other battery chemistries, including lithium ion, for applications such as hybrid electric vehicles and renewable energy storage.
Two Global Product Development centres, one in Bdingen, Germany for worldwide Industrial Energy products and the other in Alpharetta, Ga., for worldwide Transportation offerings, will focus on global product design and materials and process development. These centres will be oriented around product markets rather than geographical lines. Friedrich Kramm, newly titled senior director, global product development for Exide Technologies, will lead the Industrial Energy centre; John Miller, also senior director, global product development for Exide Technologies, will lead the centre for Transportation. he efforts of these globally-oriented centres will address the development and introduction of technical enhancements into existing product lines during the next two years. These two centres will continue to be responsible for product development implementation in their home geographies. As they expand, the groups will be able to support an increasing number of regions, including the company’s expanding business presence in Asia.
“We are working to assemble the best teams in the industry to direct our efforts in becoming a worldwide leader in innovative technology solutions for tomorrow,” said Gordon Ulsh, President and Chief Executive Officer of Exide Technologies. “This investment in our Global RD&E organization clearly underscores Exide’s commitment to the development of new products and technology. Our strategy is designed to enable Exide to participate in emerging markets and technologies for hybrid electric vehicles, energy storage, and renewable energy generation.”


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