Auto Service World
News   June 2, 2005   by Auto Service World

Everyone Can Be A GM Employee


Some might say that GM can’t give its vehicles away; by offering employee discounts of up to $10,000 on some vehicles to all consumers, it is coming close.
As sales continue to slide, consumers in the U.S. can enjoy employee discounts this month, according to a report in the Detroit News.
General Motors Corp. has tossed aside a promise to back off sweeping national discounts by taking the unprecedented step of extending employee discounts on new cars and trucks to all consumers.
Combined with current rebates, consumers will be able to save more than $10,000 U.S. on some vehicles.
The deals — available through July 5 — are aimed at boosting the automaker’s sagging sales, clearing many of the 1.2 million vehicles sitting on dealer lots, and above all, keeping GM’s assembly plants operating.
Analysts said GM’s move could further escalate the industry’s simmering incentive war that has drawn in foreign automakers over the past year.
GM led the industry in incentive spending per vehicle — $4,009 U.S. — in May, according to Autodata Corp.


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