Auto Service World
News   November 27, 2007   by Auto Service World

Enterprise Takes Top J.D. Power Spot


Enterprise Rent-A-Car again ranks highest in customer satisfaction among airport rental car companies, according to a study released today by J.D. Power and Associates.
For the fourth year in a row and the eighth time in the past nine years, Enterprise ranks highest in the 2007 J.D. Power and Associates Rental Car Satisfaction Study, which includes both leisure and business travelers.
Enterprise received the highest rating in five of the six factors measured: pick-up process, rental car, shuttle bus/van service, return process, and costs and fees.
Enterprise is the fastest-growing rental car company in the airport segment, having expanded its industry-leading value and customer service from neighborhoods to airports over the past decade. Enterprise has expanded from one on-airport location in 1995 to 240 today, and has been able to grow its airport business by 23 percent annually since 2001.
The men and women of Enterprise work extremely hard to earn the loyalty of our customers, so it is gratifying to know just how much those customers value and appreciate the unique brand of personalized service we provide, said Andy Taylor, chairman and chief executive officer of Enterprise Rent-A-Car.
This award is a tribute to all our employees for all the effort and commitment they bring to satisfying our customers and making our company a growing force in the airport market. Though we have been at the airports a relatively short time, we are clearly here to stay.
The study, which draws from the evaluations of 5,859 people who rented an automobile at an airport location between September 2006 and October 2007, is an independent, nationally representative measurement of customer satisfaction among North American rental car customers who rent at or near airports.
Enterprise has opened about one on-airport location per month so far in 2007 and will continue to add locations.
The companys airport business is geared toward leisure travelers and value-minded business travelers.
Founded in 1957, Enterprise Rent-A-Car is headquartered in St. Louis and serves customers in the United States, Canada, the U.K., Ireland, and Germany.


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