Auto Service World
Feature   December 1, 2010   by Auto Service World

Enhanced Oil Filter Technology

Purolator is announcing the newest breakthrough in oil filtration technology within the ProMotive by Purolator brand, and is offering this technology first to automotive service professionals in the U.S. and Canada. Specifically, this first-in-the-industry oil filter design features innovative microfibre media technology that provides better filtration in a filter that is smaller and easier to install than other filter designs. This design makes ProMotive by Purolator easier to install in newer cars which have limited access space. Furthermore, with innovative engineering behind it, this line becomes more profitable for warehouse distributors and jobbers to sell because consolidation allows fewer part numbers to cover more applications, reducing inventory needs.