Auto Service World
News   October 23, 2003   by Auto Service World

Embarrassed GM to Rename New Buick with Risque Overtones


General Motors Corp will rename its new Buick LaCrosse in Canada because the name for the car is slang for masturbation in Quebec, embarrassed officials with the U.S. automaker said Thursday in a Reuters report posted on Internet search engine Yahoo Canada.
According to the report, GM officials, who declined to be named, said it had been unaware that LaCrosse was a term for self-gratification among teenagers in French-speaking Quebec. GM officials in Canada are working on a new name for the car, a sedan that will go on sale next year to replace the Buick Regal.


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