Auto Service World
News   September 24, 2003   by Auto Service World

E-Learning Demonstration Fun and Informative

More than 50 jobbers and service providers gave thumbs up to a demonstration of the Automotive Aftermarket E-Learning Centre (AAEC) in Toronto, Ont.
Two evening demonstrations of the system were at the training facilities of Cochrane Automotive on Chauncey Ave., in Toronto’s west end, the demonstration of the on-line repair shop management training program was hosted by John Cochrane, owner of Cochrane Automotive, and Bob Greenwood, trainer and creator of the AAEC, and Keith Gordon, Automotive Industries Association of Canada Central Ontario Division chairman. The event provided insight into the capabilities of the training resource, as well as raised funds for the scholarships awarded by the association.
“What it is offering is a tool to train at your own pace in your own place,” said John Pedersen, president Toronto & Hamilton Auto in Hamilton, Ont. The jobber added that a service provider could work through a training module in the time that he would normally spend travelling to get the training. “You have to be motivated,” he added, “but it is putting the training into people’s hands.
“The information to educate yourself is all there, and it’s fun,” he says.
“We’re trying to bring education to the shop level, to the wholesaler level,” says Greenwood. The AAEC provides shop owners, and any interested jobber, to learn how to improve the profitability of a service business by example and numerous work exercises. The training program is broken down into modules, with a test at the end of each one. The training resource is available at a cost of $500 per year.
“This gentleman has dedicated his life to the industry,” says Cochrane of Greenwood. “When you look at the industry–and we have a cross-section here tonight–we are all involved in the aftermarket business,” and everyone needs to use the tools at hand to compete, he continued.
Those interested in the AAEC can take a free 24-hour test drive by visiting and clicking on the AAEC icon. also offers a $100 discount to those who sign up through the site and use password ASWPRO.

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